STORYTELLING-BUSINESS6 MIN READ
Align Sales and Product Around the Customer Story
Use a shared customer narrative to align Sales and Product on message priorities.
two-sided-dialogue Jordan JD Launch lead between Sales and Product B Buyer P Proof A Ask The message fight Sales wants bold AI language. Product wants narrow accuracy. The page is due tomorrow. The customer story can resolve the tradeoff. The alignment move Shared narrative Buyer problem -> Honest proof -> Targeted action Use the customer narrative as the neutral standard. The message should be compelling because the problem is real and the proof is clear, not because the claim is inflated. Sales gets urgency; Product gets accuracy.
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