STORYTELLING-BUSINESS6 MIN READ
Coach a Founder Out of Product-First Pitching
Coach a speaker to reposition the customer as hero and the product as guide.
Alex AX Founder preparing for partner pitch H Hero P Problem G Guide The pitch problem 20 sec Scene Alex leads with architecture. Prospects understand the product but do not feel the business problem urgently. Your coaching must preserve Alex's confidence while moving the buyer into the hero role. The formula 1 min Coaching frame Buyer problem -> Stakes -> Guide plan
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