Map Evidence by Tension and Trust
Prioritize evidence by its narrative tension and audience trust level.
Trust Tension Low trust High trust Low tension High tension Validate first High tension - Low trust Provocative but fragile. Use as a question, caveat it clearly, or validate before making it the climax. Main reveal High tension - High trust This is the turning-point evidence. It changes the decision and can withstand scrutiny. Appendix Low tension - Low trust Interesting but weak. Keep it out of the main story unless a stakeholder specifically needs it. Context Low tension - High trust Useful setup. Use it to establish the baseline, then move quickly to the reveal.
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