Rescue a Wandering Customer Story
Repair a customer story by restoring protagonist, problem, plan, and proof.
The wandering case The prospect cannot tell what changed for the customer. A case study without conflict is a testimonial, not a story. Customer story repair Wanted -> Blocked -> Guided -> Changed Make the customer the hero, name what blocked them, show the guide plan, then prove the changed state. The prospect can map the story to their own situation. Proof matters most when it resolves a problem the prospect recognizes. Problem Step 1 The old case study opens with vendor history. What should Diego open with instead? Plan Step 2 The product has many features, but the story…
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