STORYTELLING-BUSINESS5 MIN READ
Use Contrast to Create Meaning
Use contrast pairs to make business evidence easier to interpret and remember.
Meaning comes from contrast: before this, after this. Baseline Name the old condition. It can be a metric, a behavior, a workflow, or a belief. Intervention Name what changed. Keep it specific enough that the audience can connect cause and effect. New State Describe the improved state in the audience's language. Time saved, risk reduced, revenue protected, or customer friction removed are stronger than generic improvement.
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