Respond to skepticism by distinguishing anecdote, pattern, and decision claim.
dialogue-track evidence-ladder stat-tile-trio Dana D CFO Evidence challenge Dana challenges whether the story is strong enough to support the recommendation. The response must protect credibility while keeping the human stake visible. 18/52 matching renewals 30 days escalation window Story as doorway, not substitute Use the story to show the failure mode; use data to size the claim. Pathos focuses attention. Logos determines the decision. Ethos states the boundary. Credible story-backed recommendation Challenge
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