The Curve of a Change Message
Use dramatic structure to sequence context, tension, turning point, and resolution in a change story.
tension-curve trail before-after Reorg announcement Sana needs to explain a reporting-line change without making it feel arbitrary. The sequence determines whether people hear logic or surprise. Change-story curve Context, pressure, turning point, resolution. Do not reveal the new structure before the audience understands the old structure's failure point. A change that feels explainable Context The team is waiting for the announcement. How should Sana begin so the old model is respected before the new pressure appears? Pressure Now Sana needs to explain why the old model no longer fits. What pressure should she name? Turning point Sana needs the moment…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in