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STRATEGIC-PLANNING5 MIN READ

Dialogue: Product and Sales Fight Over the Same OKR

Use OKR logic to separate the shared objective from the different contribution paths each function owns.

Lena and Marco LM Product lead and Sales lead S Shared objective C Contribution path R Result set The moment 20 sec One OKR, two owners, three arguments Sales says proposals sent should lead the OKR. Product says activation speed matters more. The room is drifting toward a zero-sum metric fight. If you choose one team’s metric as the strategy, the other team will feel managed rather than aligned. The framework 1 min Shared objective, different KRs Restate the strategic condition -> name contribution paths -> select non-conflicting evidence

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