Write OKRs That Track Change, Not Motion
Distinguish an outcome-focused OKR from a list of activities or health metrics.
Activities consume effort; key results reveal progress. When teams confuse those jobs, planning fills with motion and very little learning. Objective first The objective is the condition you want to achieve. It should be directional, concrete, and meaningful enough that different teams can align around it. Key results next Key results are measurable signs that the condition is changing. Good KRs are specific, time-bound, and verifiable. They are not project checklists and not generic health metrics copied from a dashboard. Why this works Outcome KRs create freedom on method and discipline on evidence. Teams can change tactics without changing the…
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