Construct a MECE issue tree that turns a churn question into testable branches.
Mid-market churn rose from 9 percent to 14 percent in two quarters. Leaders disagree on whether the cause is customer fit, product value, or renewal economics. Issue tree: define the question, choose one organizing logic, make branches MECE, then attach discriminating evidence. The common trap is mixing functions with causes: Sales quality, Product gaps, Customer Success effort, and price all appear at the same level. That turns the tree into an org chart argument, not a cause map. Define the decision Question: Which first intervention should reduce mid-market churn in Q3 without lowering gross margin? The decision boundary matters because…
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