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STRATEGIC-THINKING5 MIN READ

Move a Strategy Review From Activities to Outcomes

Use outcome, driver, and measure language to redirect a strategy review away from activity reporting.

Lena L Growth programs lead 1 Respect effort 2 Name outcome 3 Test driver The room 20 sec Strategy review Lena has 27 completed activities, but the COO needs to know whether the strategy is working. If you attack the work list, people defend effort. If you redirect to outcomes, people can reason. The frame 1 min Balanced Scorecard dialogue Activity -> driver -> outcome -> measure

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