Map Build-vs-Buy With Wardley
Use user need, value chain, and evolution stage to reason about a build-versus-buy decision.
A SaaS company must decide whether to build a custom billing engine or buy a billing platform before enterprise expansion in Q4. Wardley Map: start with user need, map the value chain, place components by evolution, then choose where custom work creates advantage. The common trap is saying "billing is strategic" because the company cannot operate without it. Critical-to-operate is not the same as differentiating-to-win. Anchor on user need User need: enterprise buyers need flexible contract terms that procurement and finance can trust. Starting with the user need prevents the map from becoming an internal system inventory. Map the value…
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