Competitive Position Reference Deck
Recall fast prompts for diagnosing a competitor move before copying, discounting, or ignoring it.
Five Forces What force changed when a rival launches a free tier? Usually rivalry and buyer power, but only for segments where the job is easy to compare. Do not assume the force changes equally across all customers. Compare Copy the feature or protect the job? Copy only when the feature changes the job your target buyer hires you for. Pressure If we do not match the free tier, Sales will lose every price-sensitive deal. A revenue leader is pushing for immediate discounting. Your line Before we match price, which buyer job are we protecting: cheap exploration or governed rollout?…
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