Run ERRC on a Crowded Offer
Apply eliminate, reduce, raise, and create to redesign an offer around buyer value.
A consulting team sells a $48,000 onboarding package but loses to cheaper templates. Buyers say the package is thorough but heavy. ERRC: eliminate low-value factors, reduce over-served factors, raise under-served factors, and create new value that changes the comparison. The common trap is adding premium features to look differentiated. That raises delivery cost and buyer complexity while leaving the old comparison intact. Eliminate Remove two generic workshops that repeat content clients already have internally. Elimination frees margin and attention by cutting factors that do not shape the buying decision. Reduce Reduce custom slide production from 30 pages to a 6-page…
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