Use a 2x2 evidence matrix to distinguish decision signal from distracting information.
Decision relevance Evidence reliability Low relevance High relevance Low reliability High reliability Signal Segmented renewal data for the exact customers affected by the pricing decision. Investigation prompt Three churn interviews all mention setup confusion, but the sample is small. Background context A reliable market report about enterprise budgets, but not specific to your segment. Noise A loud internal opinion about one lost deal with no segment pattern.
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