Choose framing moves that convert a broad symptom into a testable strategic question.
STRATEGY WALK Pipeline from enterprise prospects is down 18% quarter over quarter. Sales wants more leads. Product wants a security certification. Finance wants discount control. What is the best first framing move? Name the audience and measurable gap before debating fixes. Strong. You move from a broad complaint to a frame that can be tested by segment, stage, and cause. Ask each function to submit its preferred solution. This creates motion, but it preserves functional bias. You still do not know what problem each solution is solving. Choose the fastest fix and learn from it. Useful only if downside is…
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