Submarket SWOT Before The Tour
Use SWOT to frame a property tour around internal realities and external market forces.
The reframe: a property feature is only strategic when you connect it to a market condition. Strengths and weaknesses live inside the property Start with what ownership can influence or must live with: physical specs, lease structure, condition, operating history, capital needs, access, parking, signage, and tenant mix. Keep this factual. "Great bones" is not specific enough; "divisible 8,000 square foot bays with separate dock access" is. Opportunities and threats live outside the property Then scan the market: tenant demand, competing supply, zoning, infrastructure, lender standards, labor patterns, and concessions. These are not controlled by the asset team, but they…
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