NEWSLETTER-GROWTH5 MIN READ
Interview a Subscriber Without Leading the Witness
Ask subscriber interview questions that reveal behavior, context, and jobs without pitching.
Dana D Subscriber, product marketing lead 1 Context 2 Behavior 3 Job The interview 20 sec Research moment Dana used to click every issue, then stopped. You need to learn what changed without pitching the newsletter back to her. A biased question can make the reader helpful in the interview and invisible in the data. 20 minutes leading traps past
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