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SUPPLY-CHAIN-BASICS5 MIN READ

Coach Sales Through an Order Spike Without Fighting the Customer

Respond to a commercial spike by checking sell-through, lead-time reality, and bounded coverage instead of escalating the baseline immediately.

Jordan J Sales director The moment right now one customer, one big order Jordan says a strategic retailer just placed a 30 percent larger order and demands that planning raise the forecast immediately. The conversation will either contain the signal or teach the chain a false new baseline. +30% customer order 18 days replenishment lead time flat other-channel sell-through Acknowledge, classify, then bound the response Good planners do not dismiss urgency. They classify it. Is this a short-term coverage issue or evidence of a durable demand shift? Bad shortcut Let the loudest order become the new baseline.

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