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SURVEY-DESIGN5 MIN READ

Commit to One Cognitive Pretest

Plan a small cognitive pretest for one high-risk survey item.

Run a small cognitive pretest on one high-risk survey item. Use this when an item contains jargon, sensitive wording, a long recall period, a complex scale, or an executive phrase that respondents may interpret differently. I will pretest [item text] with [three target-like respondents] by [date]. I will ask them to answer the item, then probe: what the key phrase meant, what information they recalled, how they chose an answer, and whether the options fit. I will revise the item before launch if interpretations diverge. In 3 days, check whether the item was selected, respondents were invited, and at least…

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