Use a Pilot Like a Measurement Rehearsal
Interpret pilot evidence and decide whether to revise wording, flow, scale, or sampling.
Pilot review The team has enough pilot evidence to revise, but only if they read it as design evidence. A flawed pilot ignored becomes flawed full-field data. Pilot evidence loop Diagnose the failure type before changing the item. Comprehension, burden, routing, and scale problems require different fixes. Comprehension Jargon flag Three pilot users ask what "operational maturity" means. What is the right revision? Burden Matrix skip Six people skip a 12-row rating grid on mobile. What should you test next? Routing Hidden follow-up A follow-up appears only for desktop respondents because of a display rule. What is the correct action?
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