SURVEY-DESIGN4 MIN READ
Cognitive Pretest Probe Deck
Recall neutral cognitive interview probes for each response-process stage.
CRJM What four response stages should probes cover? Neutral comprehension probe What does the phrase "reliable support" mean to you in this question? Do not supply the intended definition. Leading probe or neutral probe? Ask what they did, not whether they did what you expected. The respondent is confused; should I explain the item? First capture what they thought it meant. Explanation comes after the diagnostic moment. Confusion is evidence of a design problem. Rescuing the question before you learn how it failed.
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