Negotiate a Real Sample Frame

Marcus M Customer Success Director 1 Population 2 Frame 3 Compromise Marcus wants speed and reach; you need defensible coverage. The wrong frame can make a 90,000-person survey less useful than a 900-person one. Coverage conversation Start with the claim the report needs to make, then test whether the list supports that claim. Representativeness beats raw list size. Marcus: The newsletter list is huge. Let's use it. What should you say? Marcus: What list would you use then? What is the best answer?

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