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SURVEY-DESIGN5 MIN READ

Route Sensitive Questions Safely

Design a path for sensitive survey items that improves candor and protects respondents.

Sensitive item The team needs truthful signal without exposing individuals. Bad privacy wording can harm people and ruin data. Candor path Protect respondents before asking them to disclose risk. Use truthful confidentiality language, behavior-based wording, and reporting thresholds. Promise Trust boundary The survey platform records department and tenure. What should the intro promise? Wording Behavior, not labels Employees may interpret retaliation differently. How should the item be phrased? Reporting Small-cell risk Only seven people are in one department. How should results be handled?

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