SWOT Is Input, Not Strategy
Turn a SWOT list into two strategic choices with owners and implications.
A SWOT list is not a strategy. SWOT helps senior teams avoid looking only inward or only outward. The danger is that it rewards observation. A smart room can produce a beautiful grid and still leave with no change in resource allocation. Pair the boxes The useful moves are in the intersections. Use strengths to pursue opportunities. Use weaknesses to explain why threats are material. Use opportunities to test whether strengths still matter. Use threats to expose which weaknesses can no longer be tolerated. Convert to choices A strategic issue should produce a verb: invest, stop, partner, sequence, simplify, defend,…
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