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SYSTEMS-THINKING5 MIN READ

Walk the Churn Loop

Navigate a churn intervention by connecting causal loops, stock-flow measures, and leverage points.

Churn pressure SMB logo churn is 18%, renewals start in 30 days, and three leaders are pulling toward three different fixes. The wrong first move can strengthen the very loop that creates churn. Causal loops -> stocks and flows -> leverage Diagnose behavior before intervention The walk asks you to move from event to pattern, pattern to stock-flow structure, and structure to leverage point. Intervene where the loop is reproduced, not where the symptom is loudest. Shortcut Discount the renewal A fix that weakens the churn-producing loop 01 Pattern 02 Stock 03 Try Find the pattern Step 1

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