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TAILORING-YOUR-MESSAGE5 MIN READ

Start with the board member, not the backlog

Choose a message opening that answers the audience question before showing supporting detail.

Priya has six minutes. The board chair can approve a two-week freeze, but only if the risk is clear. What should Priya say first? We can reduce customer-impact risk if you approve a two-week freeze today; here are the three reasons. Strong. It starts with the decision and value the chair owns, then promises a short proof stack. That is audience analysis plus Minto. I will walk you through the migration plan from discovery to release so the context is complete. Too presenter-centered. It protects the speaker from omissions, but it makes the executive assemble the answer under time pressure.…

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