Do the audience pass before the writing pass
Perform a fast audience pass that changes the content, order, and tone of a work message.
The audience pass is the structural pass. It happens before line editing because it decides the shape of the message. The teach Start with the reader's job, not your information inventory. A tailored message is not shorter by accident. It is shorter because the lead, proof, and ask are selected against a real audience need. Use four questions: What do they already know or assume? What are they worried about? What decision or behavior do they own? What proof will they trust? The answers often reveal that your first paragraph is background for you, not value for them. What changes…
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