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TAILORING-YOUR-MESSAGE5 MIN READ

Spot the buried audience shift in the memo

Identify a message section that breaks audience fit by switching to expert concerns too early.

The CFO needs cost, risk, and recommendation. The memo jumps into engineering proof too soon. Find the section that breaks audience fit. Opening paragraph about outage cost This is audience-fit. It starts with the CFO's concern: cost and risk. Middle paragraph packed with tracing and sampling details Correct. This moves into expert proof before the CFO has a clear recommendation and tradeoff. Budget number in the right margin The budget number matters, but it is not the fit break. The issue is the unbridged technical paragraph. Signature block at the bottom Not the problem. The decision logic breaks earlier, in…

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