Reveal the fix: from feature dump to audience answer
Explain what changes when a message moves from feature dump to audience-specific answer.
Tap reveal to compare the untailored and tailored launch update. Before: the message follows what Product shipped. After: the message follows what CS must say and do. The lead changes from feature names to customer outcome. This counters the curse of knowledge because CS can repeat the value without decoding internal labels. The proof stack is grouped into talking point, demo point, and escalation point. That is Minto in practice: one answer supported by parallel evidence. Exceptions are named instead of hidden. Audience analysis includes what the receiver should not promise. Do not ask the audience to infer the use…
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