TAILORING-YOUR-MESSAGE5 MIN READ
Coach the expert out of jargon
Coach a peer to translate jargon by connecting it to audience action.
Anton A Engineer 1 Name the audience 2 Protect the proof Demo review 2 min Peer coaching Anton is accurate, but Sales will not know what to say to customers unless the line changes. You need to reduce the curse of knowledge without making accuracy feel unwelcome. 12 sales reps in demo customer promise at stake Framework 60 sec Audience anchored coaching
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