Talk a Business Unit Out of Vanity KPIs
Coach a business-unit leader toward industry-linked ESG metrics and away from low-signal vanity measures.
Marcus MB Business-unit head Dashboard debate Marcus is proud of the team’s effort and wants the external dashboard to reflect the energy behind it. You need to respect the effort while still protecting decision usefulness. The framework Exposure -> decision -> metric Start with the operating exposure, ask what decision it affects, then decide whether the metric belongs externally. Good intent is not enough; a public KPI should change someone’s understanding of the business. Open the redirect Acknowledge, then test Marcus says, "I want our dashboard to show volunteer hours, campaign reach, and participation in sustainability week." What is the…
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