Talk to the Exec Who Says “This Is Just a Product”

COO skeptical operator C Value logic -> network loop -> governance rule Lead with how value is created, then show how participation changes the roadmap, then reassure with governance. Value logic COO: “We sell software. Why are you talking about platform strategy instead of features?” Network loop COO: “Fine. Why does that change next quarter’s roadmap?” Governance reassurance COO: “My concern is chaos. Open contribution sounds expensive to police.” dialogue bubbles three-step formula comparison card

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