Recall how to respond when teams misuse canonical tags for crawl blocking, removal, or unrelated consolidation.
Stakeholder says: "Canonical every old page to the homepage." Your line Canonical works for duplicate or near-equivalent content. Old pages need redirects if they moved, or 404/410 if they are truly gone. It names the job mismatch and redirects the conversation to the actual URL state. Canonical or redirect for a moved page? A site move needs redirect continuity. Canonical can reinforce but should not replace movement. CLIPS What does CLIPS check before a canonical fix? What is the most common canonical trap? Using canonical as a cleanup broom instead of fixing the URL generation and linking signals that create…
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