Walk a Site Move Before Launch Day
Plan a URL migration by identifying likely failure modes and choosing controls before launch.
Premortem Imagine the migration launched last week and organic traffic is down 35 percent. The board wants to know why. The exercise makes failure discussable before the team is under launch-day pressure. Risk before release Premortem migration planning Assume the move failed, identify plausible causes, then build controls before launch. Hope The CMS will handle most URLs The launch has fewer blind spots. Redirects preserve continuity only when each old URL has a relevant new target and the rest of the site agrees. 01 Map 02 Launch 03 Now you try Failure mode Redirect map
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in