Explain a lead move to an author using reader task, inverted pyramid, and specific evidence from the draft.
Elena E Product marketing author 1 Acknowledge 2 Explain 3 Invite Author pushback 20 sec The message Elena says, "I see what you changed, but opening with the deadline makes the update feel abrupt. I wanted readers to understand the journey first." This is a relationship moment as much as an editing moment. Defend the edit by explaining the reader task, not by ranking the author's flow. 5 paragraphs before action in original deadline readers need first 0
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in