Build the 3-Second Shelf Read
Design a front-of-pack hierarchy that communicates the buying decision in three seconds.
A package front panel is not a poster; it is a timed attention path. Decide the buying sequence The front panel should not merely contain the right information. It should stage the information in the order a real shopper needs it. Start by naming the buying sequence: category recognition, brand recognition, variant selection, and one proof point. When a team cannot agree on that order, the design usually becomes a compromise where every stakeholder gets a badge and the shopper gets a puzzle. Use contrast as a promise High contrast tells the eye, "read this now." Low contrast tells the…
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