TIKTOK-MARKETING5 MIN READ
Align Creative and Performance
Use RACE to align TikTok creative feedback with the intended funnel stage and metric.
Marcus M Performance lead 1 Stage 2 Metric 3 Split The creative debate 20 sec Weekly TikTok review A broad skit has strong retention but weak clicks. Marcus wants every next video to become a direct product demo. RACE keeps the team from forcing one asset to do every job. 41% six-second retention 0.4% click-through
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