Plan a TikTok Campaign Across RACE
Choose TikTok creative jobs and metrics across Reach, Act, Convert, and Engage.
The launch calendar Your nine-day launch has 18 TikToks, but every row says awareness. The launch needs a path, not a pile of posts. RACE gives each TikTok one job and one metric. Campaign planning Reach -> Act -> Convert -> Engage Use TikTok across the customer lifecycle. Different stages need different creative and different scoreboards. One bucket Everything is launch awareness The calendar shows how attention becomes action. A TikTok campaign fails when every asset is planned for the same stage. 01 Reach 02 Act 03 Convert Decision 1 The audience has not heard of the supplement. You need…
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