Give Every TikTok a Funnel Job
Assign a TikTok post to a RACE funnel job and choose a matching success metric.
The move: stop asking every TikTok to do the same work. RACE is a customer lifecycle framework: Reach, Act, Convert, and Engage. It helps TikTok teams because the platform can influence the whole journey, not just awareness. A funny founder clip, a comment reply, a product teardown, and a customer proof video are not interchangeable. Reach The post earns relevant attention. Use cultural entry points, creator fluency, category myths, or visual contrast. Judge it by qualified reach, hook retention, audience fit, and new followers. Act The post earns a small commitment. Use checklists, comment prompts, saveable demos, profile reasons, and…
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