TIKTOK-MARKETING4 MIN READ
Sort TikTok Metrics by Funnel Job
Match common TikTok metrics to the RACE stage they most directly indicate.
Place each TikTok metric in the RACE bucket it most directly supports. Reach Act Convert Engage Three-second hold rate from cold viewers Qualified views from the target audience Profile visits after watching the post Saves on a checklist or buying guide Product page clicks from a demo video Add-to-cart from TikTok Shop traffic Customer replies on post-purchase tips User-generated videos responding to the brand prompt
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