Recall how Reach, Act, Convert, and Engage map to TikTok creative jobs and metrics.
Framework RACE What does RACE mean for TikTok planning? Tap to expand each stage Common confusion Reach post or Convert post? Both can be valuable. The stage decides the scoreboard. Stakeholder push Why are we posting customer replies instead of new sales videos? A leader sees Engage content as lower priority. Your line Engage content turns early customers into proof and keeps the account from becoming only a sales feed. It supports future conversion by making the community visible. Treating Engage as soft content with no commercial role. It links community response to trust and future conversion. Planning check What…
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