Score TikTok Test Ideas With RICE
Use reach, impact, confidence, and effort to prioritize TikTok creative tests.
You have budget to produce two TikTok creative tests this week. The ideas are a trend parody, a founder myth-bust, a customer stitch, a feature montage, and a creator day-in-the-life. RICE: Reach x Impact x Confidence / Effort The common trap is choosing the idea that is funniest in the meeting or easiest to imagine in final form. That ignores whether the idea reaches the right audience, moves the launch behavior, has evidence behind it, and can be produced without swallowing the week. Reach Estimate relevant exposure in the test window. Trend parody: high broad reach. Customer stitch: medium but…
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