Adapt Trends With a Design Process
Use Discover, Define, Develop, and Deliver to turn a TikTok trend into a brand-fit creative test.
The move: treat a trend as a design prompt, not a command. The Double Diamond helps teams move fast without becoming random. It separates the messy exploration of a trend from the focused decision to ship a brand-fit version. Discover Watch the trend as a behavior. What are people really doing with it? Are they confessing, comparing, dramatizing, mocking, celebrating, or teaching? Write the pattern beneath the audio, meme, or edit. Define Name the brand-relevant tension. The question is not Can we use this trend? It is What audience truth lets us enter this trend without looking like tourists? If…
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