TIKTOK-MARKETING5 MIN READ
Push Back on Make It Viral
Respond to a vague TikTok virality request by reframing it into a SMART objective and test plan.
Dana D CEO 1 Acknowledge 2 Clarify 3 Commit The vague ask 20 sec Launch meeting Dana says, We need this TikTok to go viral. The launch is nine days away and the team needs a workable brief today. The goal is not to reject ambition. It is to convert it into a target creative can hit. 9d to launch 0 defined viral metric
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