Navigate a multi-step ecommerce decision using Google HEART Framework without dead-ending on one metric.
Signal PDP conversion is down, checkout is stable, and traffic source changed. The wrong fix will consume the sprint and leave the real objection untouched. HEART-style diagnosis Separate the experience signal by stage before choosing the fix. Fix the leak you actually have. Read the signal Node 1 Mobile traffic from a creator campaign is high, PDP conversion is weak, checkout completion is normal. Where do you inspect first? Choose the move that best matches the shopper signal and preserves trust. Reduce uncertainty Node 2 Comments show shoppers ask whether the jacket is warm enough for 30-degree weather. What evidence…
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