Trace Trial No-Shows With Five Whys
Use Five Whys to move from a symptom to a fixable enrollment process cause.
No-shows jumped exactly when the school increased trial ads. The team is tempted to blame lead quality. Use Five Whys to test whether each answer is still a symptom or a controllable process cause. Good answers are observable, not moral judgments. Symptom: trials missed Question: why did commitment drop? Cause: process gap you can repair First why: why are booked families missing the trial? Second why: why is the commitment cue weak? Third why: why does the reminder lack the teacher name? The investigation moved from no-show behavior to reminder quality to teacher-assignment timing. That is a stronger management conclusion…
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