Convert store-level POS data into a concise category-growth story for a retailer buyer.
You have store-level POS data showing uneven results for a premium coffee-pod promotion across 420 stores. Buyer story = opportunity, pattern, implication, ask. The common trap is to bring every chart because every chart took work. That makes the buyer do the synthesis, which weakens your recommendation and turns useful evidence into noise. Find the opportunity Premium coffee-pod trips grow on weekends but underperform by Sunday afternoon. Start with the category behavior the retailer cares about, not your brand's internal sell-in target. Find the concentration 18 percent of stores account for 64 percent of lost sales during feature weeks. Pareto…
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