Recall category-led responses to common retailer buyer objections.
Discount pressure The buyer says: "Your competitor is giving me 25 percent off. Match it." Your competitor is giving me 25 percent off. Match it. The category role is premium trade-up, not traffic at any cost. Your line If the goal is category value, matching discount depth may grow units but dilute margin. I can fund a smaller incentive with a top-store display guarantee and measure trade-up. Arguing that your budget is smaller makes the problem yours, not the retailer's. The response reframes the request around category value and offers a concrete alternative. Space pressure The buyer says: "Why should…
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