TRADE-MARKETING5 MIN READ
When the Buyer Rejects the Insight, Reframe the Job
Reframe a shopper insight so it connects to the retailer's category job and commercial priorities.
The buyer has dismissed a shopper insight as too brand-centric. The trade marketer needs to keep the insight alive by tying the shopper job to a category growth problem the retailer cares about.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in